Social Media: Supermercado Econo

During my time as a Social Media Manager at a private franchise of Supermercados Econo, I adeptly executed a range of critical responsibilities tailored to enhance our local brand presence within the supermarket industry. Some of my key tasks included:

1. Content Localization: I consistently generated engaging content that resonated with our local customer base, showcasing our supermarket’s products and services while maintaining alignment with the main brand’s values.
2. Social Media Management: I skillfully managed and nurtured our supermarket’s social media profiles, including platforms like Facebook, Instagram, Twitter, and Pinterest. This included scheduling posts, responding to comments, and monitoring trends relevant to our local market.
3. Local Campaign Development: I played an instrumental role in conceptualizing and executing localized social media marketing campaigns, such as weekly promotions of our grocery brand’s shopper, to attract repeat and new customers to our stores.
4. Community Engagement: I actively engaged with our local audience by promptly responding to inquiries, comments, and messages, fostering a sense of community and enhancing customer loyalty.
5. Performance Analysis: I regularly analyzed social media metrics specific to our local audience, providing insights to refine our strategies and track key performance indicators (KPIs) like reach, engagement, and conversion rates.
6. Local Partnerships: I collaborated with local businesses and organizations to form partnerships that mutually benefited our supermarket franchise and the community we served, strengthening our brand’s local ties.
7. Targeted Advertising: I managed targeted advertising campaigns on platforms like Facebook and Instagram to reach local customers effectively and drive foot traffic to our supermarket locations.
8. Localized Strategy Development: I actively contributed to the development of a localized social media strategy that aligned our digital efforts with the specific needs and preferences of our local customer base, while also maintaining consistency with the main brand’s identity.

Additionally, we organized in-store events featuring local celebrity Saudi Rivera and hosted giveaways of Hershey’s products during a special Halloween event, further engaging our local community and enhancing our brand’s local presence.

In-store event with Saudi Rivera